It’s been a while since I’ve written about the development of the brand new Axis. This doesn’t mean that nothing’s happening – oh no – there’s plenty of planning and behind-the-scenes discussion…
Followers of Axis will know that as well as promoting artists and provoking debate about contemporary art, we also build web platforms and create new digital products. Recently, this has led to some exciting new developments, among them a website and iPhone app for Art in Yorkshire – supported by Tate.
The selection has taken place and I can now reveal that we have appointed digital agency fuse8 to develop the new Axis web platform.
Their proposal was brimming with ideas for how Axis can be developed. Suggesting ways to improve the design and let the artwork stand out, alongside simplifying navigation. They also have some inspiring ideas for technical features that will make the Axis website a much more engaging and enjoyable place to be.
Christina Mitrentse, WWW, 2010 – 2011
So I know I promised to keep you updated about our new developments at Axis – and then went quiet! This is mainly because all these things take a little time and we’ve not quite reached the exciting decision stages – we’re still doing the behind-the-scenes foundation work.
We’ve got a few visual identity ideas that we’re mulling over but the bulk of work we’ve been doing recently has been focused on appointing a digital agency to help us create the new Axis web platform.
Copyright. We’re all familiar with copyright, and I’m sure we all understand its fundamental importance in protecting artist’s work. But in these times of burgeoning technological developments and social media, how do we negotiate copyright and should artists and galleries take a new approach to protecting their output?
Advances in technology means domestic 3D printers capable of printing solid objects will be reality in the next few years. 3D printing has the potential to herald a new form of manufacturing capable in the home.
Have you ever been told by your iPhone that you cannot install an app because you don’t have the right version of iOS? I always thought that’s not a problem, I just upgrade my phone for free via iTunes. But I had to think again…