We’re rebuilding our website.
I believe there are a lot of parallels with building a manor house. You want the house to have a large, light welcoming entrance hall and many rooms, connected by corridors, stairs and sometimes secret passages. Some of the rooms are public and beautiful, some give you ideas where to go next, some are busy workshops where things are being made, and for some rooms you need a key (or a friend who knows the secret code). The important thing is to get the connections between rooms right.